Terrifyingly hilarious to wear especially for a Netflix night in with the girls, who wouldn't want to snap a cheeky Instagram selfie?! The sheetmask sensation has left a permanent mark in the western beauty world popping up everywhere on Sephora shelves to brands like Estee Lauder and La Mer creating their own rendition of the good ol' sheet mask.
So for you guys that don't know, a sheet mask is a cloth or fabric textured sheet soaked in powerful serum based ingredients with a contoured cut out (of eyes, nose and mouth) for superior delivery of moisture and active ingredients straight into your skin. The sheet actually serves as a barrier, stopping some of the hydrating ingredients from evaporating. These masks have now evolved into rather interesting natural based components such as jelly seaweed, green tea and charcoal, just to name a few. Some shudder at the idea of blanketing their face with seaweed or a wet sheet, however beauty experts have seen the miracle benefits it has on the skin and they're now onto it.
Do I actually need sheet masks in my life?
Well, technically no. You don't need them, it works much the same as a clay or moisture mask. You either treat yourself to one after a long week or your skin is going through a particular problem and you need a quick fix. The best use for sheet masks is to address a need your skin might have randomly, like textural issues, puffiness, or lack of a glow. They are more of a ‘booster’ for your complexion and a good way to give your skin some extra pampering. Pretty simple in terms of usage, choose a sheet mask that will combat your skin drama ie - radiance boost, pop it on for 15-20mins after cleansing and let the goodness soak in. Remove the sheet and pat in the excess serum and there you have it, the ultimate hydration boost.
How often do I use it?
Recommended once or twice a week, Koreans go nuts and some use it daily. Explains their super dewy reflective skin! Ideally you would use a sheet mask when your skin is in need for a moisture booster. We're talking about those long flights on an arid moisture sucking airplane or before a special event, whack on the sheet mask and makeup application is alot better when your face is brightened and nourished. Although masks give you a temporary dewy, hydrated look, they are highly beneficial when added to your skin routine. They can alleviate sudden changes to your skin like dullness, dryness and textural issues while you are on the go, anytime, anywhere. So pack a few when travelling!
How to use a sheet mask?
Start with a clean slate. Use a gentle oil cleanser or follow your double cleansing method. It is recommended to use an exfoliator prior to the mask to allow maximum absorption of the serums.
Now sheet masking time! Open the packet and gently pull out the mask, line up the mask so that the eye, nose and mouth hole lines up with your features. Now starting with the centre of the face gently pat the sheet down massaging it onto the face to smooth out the folds. If there is any excess serum on the mask massage it onto the neck area. With any excess serum leftover in the packet you can either save it for the following morning to use or simply slather the rest on your body. This stuff is too good to waste!
Sit back and relax for the next 15-20 mins, scare someone while you're waiting. Once your skin has soaked in all of the essence goodness, remove the sheet mask and lightly pat the remaining product onto your skin. For further hydration and to create a moisture barrier gently apply a light moisturiser (this step is optional of course).
Which one is best for me?
That all depends on your skin type and what skin issue it is that you're trying to fix. As sheet masks can come in various components, (cotton sheet, bio cellulose, plant based sheet masks etc. The most common is the cotton sheet soaked serum mask. Check out our sheet mask collection here for all types of skin concerns from brightening, hydration, dullness to pore minimising!